So my brother just brought a bar now he is thinking about building a digital presence. He knows I am taking a college class on this type of thing and wants my help. Before he gets started I told him a few things he should consider is this going to benefit him in the long run. How is this digital presence going help his business bomb? With going forward this actually could help him when it comes to question that customs would ask over and over again. He could put on the digital presences common question and answers for the customers and prices, hours, themes, and dress code and so much more. Everyone knows that with major’s steps forward there’s all that set back. Some of the setbacks he would have to worry about is having the website say one thing and then when the customers get there is something different. Also if something was t change in the bar he would have to make sure that the site stays up to date. Checking the site everyday could set him up to fall behind in the real actual bar. After researching different digital presences a Brochure is the best type of digital presence for him.  It’s like have a business card but you can assess it through any digital device. It simply and the information he would put on this kind of site would be things like what product is being sold, hours of operation, contact information, directions, and themes.